Phoenix Online Solutions
Your business and social media
So you’ve heard about some businesses smashing it on social media and you wish the same for yourself, right? But how exactly do these leaders in social media achieve the likes, the following and shares, that brings attention and leads to their business? Well that’s the million-dollar question, isn’t it?
Let’s start with the statement that marketing your business is a marathon and not a sprint. Another oldie, but goodie that applies quite well here is “when you fail to plan, you plan to fail.” You have to be willing to sit down and decide on your short and long term objectives for what you want to achieve on your social media platforms. You will need to then further breakdown these objectives to each have actions to achieve the objective. For example:
- how many times to post on Facebook per week.
- ensuring the content you are sharing is a good mix of value, information, advice.
- decide what will be images, what will be text and what will be video.
Remember the users of these social media platforms i.e. your potential customers have seen it all on social media before and the opportunity to grab their attention as they scroll through their feed is incredibly short. Facebook has recently shared the following information online: According to Fors Marsh group tests “on News Feed on Facebook, we’re seeing people spend, on average, 1.7 seconds with a piece of content on mobile compared to 2.5 seconds on desktop.”
Now that is definitely not a lot of time to grab your potential customer’s attention and get him or her to stop on your post or advert.
The good thing is though, your potential customer’s attention can be caught and it is possible to get them to read your post, watch your video or engage with your post. By defining who you talking to when you post and speaking directly to them, increasing your social media identity can be achieved.
Remember its marathon and not a sprint. We need to keep marketing our businesses through multiple channels and ensure the channels reflect our true business identity. Being authentic when you post to social media is crucial as it is key for your potential customer to arrive at your business and what they see is what has caught their attention in the first place.
The above is just some of what the social media leaders are doing, but it has to start somewhere and that place is a good online strategy and, for Facebook, a good Business Page to set you up to maximise the effort, time and money it will take to achieve your business goals.