It’s often said that when you buy from a small business, you feed a family. The challenge, however, is that most new small businesses – and many businesses that have an established ‘offline’ client base – have not mastered online marketing. They simply do not have the marketing budget, time, or skills to keep up with the larger organisations that offer the same products.
What’s up, Cape Town? aims to level the score. By offering local entrepreneurs, freelancers, and small business owners a platform for taking their offerings to market as part of a unified voice, the marketing challenge becomes less of a challenge.
Local buyers are asking “What’s up, Cape Town?” and we’re responding with news, views, products, services, and special offers on behalf of the press offices on this site.